Strong Demand for Optima, Soul and Sorento Leads to Kia's 20th Straight Monthly Sales Record; Annual Sales Up 22.2 Percent
Kia Motors America (KMA) has been the fastest growing car company in the United States over the past five years, and the brand's strong momentum continued with best-ever April sales of 47,550 units. Kia has achieved 20 consecutive monthly sales records thanks in large part to continued high demand for the brand's two U.S.-built* products - the Optima midsize sedan and Sorento CUV built at Kia Motors Manufacturing Georgia (KMMG) - as well as the ongoing popularity of the Soul urban passenger vehicle. Sales of the fuel-efficient 2012 Rio subcompacts, which can deliver up to 40 miles per gallon on the highway, increased 55.6-percent over the same period in 2011.
"Our record April performance is the latest illustration of how far the Kia brand has progressed as we continue to attract new customers with our unique value formula of world-class design, outstanding fuel efficiency, premium features and cutting-edge technologies," said Byung Mo Ahn, group president and CEO of KMA and KMMG. "KMMG recently was named 'Large Manufacturer of the Year' by the State of Georgia, and the plant's success is a major contributor to our growth. With more new products and technologies set to arrive within the next year, we will continue our efforts to raise consumer awareness and consideration for the Kia brand and our full lineup of stylish and fuel-efficient vehicles.
Kia's Unprecedented Growth Kia Motors is one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality and the industry's highest brand loyalty ranking. Kia's U.S.-based manufacturing facility in West Point, Georgia - KMMG - is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company's best-selling vehicles in the U.S. - the Sorento CUV and Optima midsize sedan. Kia's value- and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.
SOURCE: marketwatch.com
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