“The Soul, which paved the way for Kia’s design led transformation with its fun and funky personality, quickly established a reputation as the spunkiest car in the Kia lineup, and now KBB has recognized it as one of the coolest vehicles on the market,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Kia has always strived to provide customers with value, style and substance, and the Soul fulfills that promise with an extensive roster of standard features and unique design that has become iconic.”
The Soul placed third on Kelley Blue Book’s annual list of the coolest cars. Editors at Kelley Blue Book’s KBB.com looked for new cars that were fun to own and drive. The Soul’s one-of-a-kind look and feel stood out amongst its competition.
“Born in 2010 and significantly updated in 2012, the Kia Soul has managed to keep its cool the whole time,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “Like a small cargo van with bold lines and high tech, the Soul’s impressive standard equipment list includes Bluetooth®1 phone connectivity, an auxiliary audio input and iPod®2 integration.”
Courtesy of kiamedia.com
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