Wednesday, September 12, 2012

SPECIAL-EDITION 2013 RIO 5-DOOR SX M/T ARRIVES IN LIMITED QUANTITY

Kia

Until now, driving enthusiasts couldn't get their hands on the Rio they were most eager to own--that's about to change. The 2013 Rio 5-door SX is now offered with a 6-speed manual transmission (M/T). Arriving in dealerships in limited quantity with a MSRP of just $17,9004, the Rio SX M/T is a fun-to-drive subcompact that satisfies enthusiasts' desires for a more engaging drive experience without sacrificing the comfort and convenience offered by the subcompact model's highest trim level. The Rio SX M/T is inspired by Kia's championship winning motorsports efforts and the recently-introduced Rio B-spec race car. Enthusiasts should get in line now as less than 500 Rio SX M/Ts will be initially offered for sale during the 2013 model year.The 2013 Kia Rio SX with six-speed manual transmission is inspired by Kia's B-Spec racing program.

The Rio 5-door SX M/T comes standard with a class-leading 138 horsepower5 4-cylinder double- overhead cam gasoline direct-injection (GDI) engine featuring dual Continuously Variable Valve Timing (CVVT) and fuel economy of 30-mpg city/40-mpg highway6. The Rio 5-door SX M/T is available in Signal Red and Electronic Blue and comes with LED taillights, front LED accent lights, and 17-inch alloy wheels. Inside, the Rio SX M/T adds a seven-inch navigation touch screen with a SiriusXM™7 Traffic system and push-button start with Smart Key. Other standard SX features include sport-tuned suspension, rear camera display8, steering-wheel mounted audio controls, Bluetooth®9 wireless technology, and an AM/FM/CD/ MP3 SiriusXM

"The Kia Rio 5-door SX M/T is perfect for driving enthusiasts who simply won't compromise when it comes to certain features," said Orth Hedrick, Director of Product Planning at Kia Motors America (KMA). "Our customers and the automotive press have been asking for the Rio 5-door SX with a manual transmission, and we've listened. As the Kia brand becomes more and more relevant to enthusiasts, we'll continue to evaluate consumer demand and consider bringing other high-spec manuals to market."

Those looking for the inspiration behind the Rio 5-door SX M/T need look no further than the twisting, undulating macadam of America's greatest road racing circuits. In addition to its championship winning professional road racing program, Kia this year entered the new B-Spec grassroots racing series, and the Rio SX M/T offers buyers the sporty driving dynamics that transfer from the track to the street.

To advance from driving enthusiast to racer10, customers can purchase a 2013 Rio 5-door M/T (LX Trim) and a B-Spec performance kit11 available at a cost of $14,000 from Kia's racing partner, Kinetic Motorsports. The kit includes everything needed to transform the street-loving Rio 5-door into a proper racecar: pre-cut roll cage, racing seat, quick-release steering wheel, racing harness, race shocks, lightweight wheels, spec-series tires, oil sump pan expansion kit and complete build instructions. For an additional fee, Kinetic will professionally assemble the Rio at their shop in Buford, Georgia.

Kia's Unprecedented Growth
Kia Motors is one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality12 and the industry's highest brand loyalty ranking13. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company's best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan*. Kia's value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

*Courtesy of Kia Media

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