Tuesday, August 7, 2012

2012 KIA OPTIMA AND KIA SOUL RANKED HIGHEST IN CLASS IN J.D. POWER AND ASSOCIATES APEAL STUDY

Kia
Kia Motors America (KMA) is the fastest-growing car company in the U.S. and two of its best-selling vehicles – the Optima and Soul – were awarded the highest ranking scores in their respective segments within the J.D. Power and Associates 2012 Automotive Performance, Execution and Layout (APEAL) Study. The Optima ranked highest in a tie in the "Midsize Car" category, while the Soul claimed the highest ranking in the "Compact Multi-Purpose Vehicle (MPV)" grouping. The APEAL study measures new-vehicle buyers' gratification with the design, content, layout and performance of their newly-purchased vehicles.

"As key entries in Kia's design-led transformation, the Optima and Soul have attracted new customers to our showrooms, and the results of the J.D. Power and Associates' APEAL Study illustrates just how delighted these new buyers are with the purchase of their new Kia vehicles," said Michael Sprague, executive vice president of marketing and communications, KMA. "Both of these popular models, along with the rest of the Kia vehicle line, continue to deliver on a promise to offer U.S. consumers high-quality vehicles with an impressive combination of design, performance, comfort, safety and technology. All of this while still maintaining the brand's unmatched value proposition."

This year's study emphasizes the point that although buyers are continuing to downsize, they are looking for vehicles that are as appealing and well-contented as the larger ones they previously owned. Both the Optima and the Soul allow consumers to shop for a smaller, more affordable vehicle without having to make sacrifices in quality and amenities.

The 2012 APEAL Study is based on owner evaluations of more than 80 vehicle attributes. Responses were gathered between February and May 2012 from more than 74,000 new car and light truck owners who were surveyed after the first 90 days of ownership.

Kia's Unprecedented Growth
Kia Motors is one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality1 and the industry's highest brand loyalty ranking2. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company's best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan*. Kia's value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S.3 Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

*Courtesy of Kia Media

Monday, August 6, 2012

2013 Chevrolet Spark Maximizes the Mini Car Segment

Cag
The 2013 Chevrolet Spark mini car, Chevrolet’s first mini car for the U.S. and Canadian markets, is a sporty four-passenger, five-door hatch. It is designed to excite first-time buyers and city dwellers with its bold styling and colors, affordability, the safety of 10 standard air bags, fuel efficiency and maneuverability.

Spark also is the only car in its segment to provide MyLink Radio – a seven-inch color touch screen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling. MyLink Radio comes with two embedded apps for Pandora internet radio and Stitcher Smart Radio and later, BringGo, an embedded app for full-function GPS navigation, will be available for purchase.

Though compact, Spark offers more passenger and cargo room than other mini-cars such as the Fiat 500, Smartfortwo and the Scion iQ. Equipped with the Ecotec 1.25L four-cylinder engine and five-speed manual transmission, Spark offers competitive EPA-estimated fuel economy of 38 mpg hwy.

The Spark is already on sale globally. In the U.S. and Canada, Spark is offered in LS, 1LT and 2LT models.

“Spark is ideal for active city dwellers because it is easy to drive, easy to park and easy to own,” said Chris Perry, Global Chevrolet vice president for marketing. “For these customers, Spark is their key to the city.”

1. Design that grabs

In a segment of “cute” cars, Spark’s solid, powerful stance is designed to challenge the status quo, and its interior reflects refinement, craftsmanship and personal technologies normally associated with larger, more expensive vehicles.

While the Spark looks like a three-door hatch, designers cleverly disguised the rear doors by integrating the handles into the C-pillar area. The technique gives Spark its sporty appearance without sacrificing five-door comfort and utility. An integrated spoiler over the rear hatch door enhances Spark’s dynamic appearance while also improving the car’s aerodynamics, for fuel efficiency.

The Spark’s prominent two-tier grille and bowtie logo preserve Chevrolet’s signature global look. A wheels-out, body-in stance, stretched windshield accentuated by a single arc roofline, body-color front door handles and body sides free of cladding make the Spark appear more sleek, aggressive and upscale. Spark’s wheels-at-the-corners stance is further emphasized by standard 15-inch aluminum wheels.

Dramatically sized, elliptically shaped halogen headlamps stretch from the front fascia to the A-pillar. Their clear, polycarbonate lenses and chrome-coated headlamp bezels are sculpted into the forward corners, and accents within the housings offset the chrome bezels for a strong visual statement. Projector-type fog lamps are standard on the 2LT Spark model.

2. Vibrant colors that can’t be ignored

One look at the Spark’s color palette proves designers intended for it to stand out in a crowd.  For buyers who are all about self-expression, attention-grabbing exterior finishes include Salsa Red, Jalapeno, Denim, Lemonade (late availability) and Techno Pink, as well as traditional hues such as Black Granite, Silver Ice and Summit White.

3. A cabin that’s stylish and spacious

Spark’s interior complements its sporty exterior with comfort, spaciousness and style. Its most identifiable element is a motorcycle-inspired column-mounted instrument cluster that features one of two large, full-color LCD screens and provides digital feedback to the driver in a design that’s bold, fun and easy to view at a glance.

Decorative inserts in the front door and instrument panel add a premium touch, as does ice blue ambient lighting and faceplates across the door pockets and dash. Heated leatherette seats and leather-wrapped steering wheel are included on Spark 2LT.  Air conditioning and power windows are standard across the lineup.

When it comes to storage space, numerous bins are located throughout the cabin, while the cargo area offers 11.4 cubic feet (323 L) behind rear seat. That’s 20 percent more than Fiat 500 and 225 percent more than Scion iQ’s 3.5 cubic feet (99 liters). Spark also offers 31.2 cubic feet (884 L) with the rear seat folded – and the rear seat features a 60-40 split that allows long items, such as skis, to be transported along with a rear-seat passenger.

4. Infotainment designed for today – and tomorrow

For Spark, Chevrolet MyLink – standard on 1LT and 2LT models – consists of a seven-inch color touch screen, AM/FM/SiriusXM Satellite Radio (with three trial months of service) stereo with seek-and-scan, digital clock, Bluetooth streaming audio for music and select phones, six speakers and voice recognition for connected phones with this capability.

What it does not have is a CD player. MyLink Radio operates by integrating the owner’s compatible smartphone and stored media – via Bluetooth, plug-in outlet or USB – with the radio. This lets owners enjoy simple, safe and personalized connectivity while their smartphone is stowed.

MyLink-equipped Spark models come with two apps: Pandora internet radio and Stitcher Smart Radio. Later, BringGo, an embedded app that delivers full-function navigation and live traffic updates, will be available for MyLink and priced at about $50.

BringGo will enable easy access to emergency information such as police, fire and the nearest hospital; thousands of points of interest; local search via Google; Where am I? locator; live traffic functionality that provides crash reports, lane closures and alternative routes; three-dimensional maps and more.

5. A powertrain that saves gas and money

In the United States and Canada, the Spark is powered by an Ecotec 1.25L dual-overhead cam four-cylinder engine with continuously variable valve timing that delivers SAE-certified 84 horsepower (64 kW). It is mated to a standard five-speed manual transmission, and a four-speed automatic transmission is available.

The Spark achieves an EPA-estimated 34 mpg in combined city and highway driving with the manual transmission, and 32 mpg with the automatic transmission. The Chevrolet Spark also has the lowest estimated fuel cost of any Chevrolet small car, except the Volt. It also uses regular unleaded fuel, while the Fiat 500 requires premium fuel.

The engine was developed using best practices from GM Powertrain technical centers. For North America, its displacement was enlarged slightly over other markets’ 1.2L displacement, giving the engine more mid-range torque that translates into a greater feeling of power on the highway. It also combines competitive performance with sophisticated technologies such as dual continuous variable cam phasing and an electronically controlled thermostat to give customers a low-maintenance engine with reduced emissions.

6. A driving experience that impresses

Spark’s body-frame-integral structure is tight and stiff for sportier driving dynamics. The electric power steering and MacPherson strut front suspension are designed to deliver taut, tight handling characteristics that better connect the driver with the road and provide outstanding overall stability. Anti-lock brakes, StabiliTrak electronic stability control and Hill Start Assist are standard.

Hill Start Assist helps prevent drivers from rolling when restarting from a stopped position on a hill. It allows drivers to take their foot off the brake long enough to use the accelerator and move forward.

Spark is equipped with vented front disc and rear drum brakes for excellent stopping performance and good pedal feel. Low rolling-resistance tires use a silica compound and revised tread design for a solid road feel and improved fuel efficiency.

Spark also has a tight turning circle of only 32.5 feet (9.9 meters), which enhances its maneuverability in urban areas.

7. Quietness that is unexpected

A host of noise-abating features block, absorb or eliminate sound to give Spark an exceptionally refined feel:

  • Thicker glass
  • Front-of-dash mat
  • Hood seals
  • Nylon baffles and expanding foam in hollow sections of the body structure
  • An acoustic headliner
  • Melt-on damping patches on the interior body structure, as well as extensive sealing throughout the vehicle.

8. Safety that brings peace of mind

Designed with occupant safety in mind, Spark has won safety awards in both Europe and Korea, where it is already on the road. Its safe design begins with a strong, body-frame-integral structure. High-strength steel makes up more than 62 percent of the Spark’s underbody and 42 percent of its upper body.

In addition to crash-avoidance technologies such as StabiliTrak and ABS, Spark is equipped with 10 standard air bags, including both driver and passenger front knee air bags to reduce the risk of lower extremity injuries in frontal crashes. Dual-stage frontal air bags, seat-mounted side air bags and side curtain air bags that extend over the front and rear seating rows are also standard.

Other safety technologies include:

  • Rollover sensing system
  • Three-point safety belts in all four seating positions
  • Seat belt pretensioners in the front driver and passenger seats
  • LATCH child seat attachment system
  • Adjustable head restraints
  • Collapsible steering column
  • Remote keyless entry on LT
  • OnStar safety and security system.

9. Quality that is assuring

Spark is the only mini-car covered by a five-year/100,000-mile Powertrain Limited Warranty, which also includes roadside assistance and courtesy transportation. Other quality and convenience enhancements include:

  • Gap and flush relationships between body panels among the best in class
  • No-maintenance timing chain and transmission fluid, and 100,000-mile spark plugs
  • Electronic power steering means no fluid checks or top-offs
  • Technology that tells when it’s time to change the oil
  • OnStar vehicle diagnostics check engine, transmission, brakes and more, and provide automatic email updates.

In addition to powertrain coverage, Spark is backed by a three-year/36,000-mile comprehensive warranty and a six-year/100,000-mile rust-through warranty. 

10. OnStar service that is unmatched in the segment

Six months of OnStar Directions and Connections service is standard on Spark. OnStar is the global leading provider of connected safety, security and mobility solutions and advanced information technology.

OnStar’s RemoteLink Mobile App allows smartphone users to control vehicle functions, access vehicle information and send directions directly to the vehicle. A new, opt-in service called FamilyLink allows subscribers to stay connected to loved ones by checking the location of their vehicle online or by signing up for vehicle location alerts.

 

**  Courtesy of Chevrolet Media

Way to go Team! You Earned Two Amazing Reviews Yesterday!

Yahoo
"Our salesman Chris Drew did a great job helping us find the Accord we were looking for and was very thorough during the sales process." - Peter

"I would buy my next vehicle here.. and I have been recommending to friends and family." - B.I.

 

To read more reviews on Yahoo Local just click HERE

Congrats to our Team for Earning This Outstanding Review!

Yelp
"I recommend them to friends and family.. and I'm sure my next truck will come from them as well.. check them out." - Bret I.

 

To read the rest of this review just click HERE